Feverpitch × MK Dons
DONS PRIDE.
READY TO
ROLL.
From Stadium MK to the family table. A bespoke Dons edition built for retail, supporter engagement and partner activation.
Two dice. Endless drama.
MK Dons edition · illustrative packaging
DONS PRIDE
Club identity on a game supporters can share
FROM £4.10
At the 500-game minimum · ex VAT
500 MIN.
Minimum club order · ages 5+
Dons pride. Football in their pocket.
More than matchday
STADIUM MK.
AWAY DAYS.
KITCHEN-TABLE GOALS.
From the walk to Stadium MK to the journey home, football gives families something to share. Feverpitch brings that connection to the table, with a Dons edition supporters can play wherever they are.
01
Young Dons. Big celebrations.
A first MK Dons gift. A game with a parent or grandparent. A last-minute winner before tea. Simple football fun with the club at its heart.
02
Dons pride travels.
Small enough for an away-day bag. Ready for a game with fellow supporters on the journey there, before kick-off or on the way home.
03
Milton Keynes roots. Dons everywhere.
For supporters around the corner or across the world, the club crest is a connection to Milton Keynes. Give that identity a place in every game.
For the club, that means merchandise with a role beyond the shelf: a product supporters can play, gift and keep coming back to.
Milton Keynes. Your club. Your game.
YOUR CITY.
YOUR SUPPORTERS.
YOUR NEXT WINNER.
A club edition gives the Dons a product with a purpose: a game for the club shop, a gift for a young supporter and a way for partners to join the matchday experience. Bring the badge, the colours and the excitement of football into supporters’ homes.
A proposal for the Dons’ partnerships, retail and commercial teams. Final artwork, activation mechanics and promotional offers would be developed with the club.
Same game. Your identity.
YOUR COLOURS.
YOUR CREST. YOUR GAME.
Packaging concept
MK DONS
Unmistakably MK Dons. Crisp white, black and warm gold, with the club’s circular crest on the original Feverpitch box.
COME ON YOU DONS.IN EVERY GAME.
- Club colours on the retail box
- Your club crest on the box
- The original Feverpitch football dice game
- Custom dice colours included free
Illustrative MK Dons edition proposal. Final artwork and badge use require club approval.
FEEL THE DRAMA.
Watch on YouTubeClub merchandise. Clear figures.
SMALL GAME.
BIG CLUB POTENTIAL.
Explore the order size, retail value and potential gross profit for your club edition.
Recommended retail is £9.99 including VAT. Revenue, cost and profit are compared excluding VAT.
ORDER COST
£2,050
£4.10 per game, ex VAT
RETAIL REVENUE
£4,162.50
If every game is sold
POTENTIAL GROSS PROFIT
£2,112.50
Before your selling costs
50.8%
GROSS MARGIN
£4.23 gross profit per game
103.0% markup on the wholesale price.
Illustrative gross profit assumes the full order sells at the selected VAT-inclusive retail price. Revenue, cost and profit outputs exclude VAT. Custom dice colours are included free. Club selling and operating costs are excluded.
| Games | Trade price / game | Order cost | Gross profit at £9.99 inc VAT |
|---|---|---|---|
| 500 | £4.10 | £2,050 | £2,112.50 |
| 1,000 | £4.00 | £4,000 | £4,325 |
| 5,000 | £3.90 | £19,500 | £22,125 |
| 10,000 | £3.80 | £38,000 | £45,250 |
| 20,000 | £3.70 | £74,000 | £92,500 |
Trade prices exclude VAT. Recommended retail is £9.99 including VAT. Pricing starts at £4.10 for 500 games and falls with volume. Box colour / badge customisation is the club branding offer. Custom dice colours are included free. Speak to Pete to confirm your order and artwork.
Put it in fans’ hands
MAKE IT PART
OF THE DONS EXPERIENCE.
01 / SELL
CLUB SHOP.
A NEW WAY TO PLAY.
A proposed addition to the club shop and online range: a compact gift, a first piece of MK Dons merchandise or an extra at checkout. The calculator shows the commercial opportunity at each order size.
02 / WELCOME
YOUNG DONS.
TOMORROW'S MEMORIES.
Explore a junior supporter welcome gift, family offer or school-holiday promotion. Give young fans something to do with their Dons pride and a reason to bring family into the game.
03 / SHARE
PARTNERS.
SUPPORTERS. MILTON KEYNES.
Build a partner-funded giveaway, supporter reward or community campaign around a playable MK Dons product. Each route can be tailored to the club's audience, budget and objectives.
One box. One unique code.
KEEP THE GAME GOING.
BRING FANS CLOSER.
Every box has a unique code on the back. Turn it into a route from the game to your club’s next promotion, reward or experience.
Bring a kitchen-table winner back to Stadium MK. A box code could link the game to a selected match, a stadium experience or a partner campaign, giving the club a clear next step after purchase.
Back-of-box code
YOUR NEXT CLUB
EXPERIENCE STARTS HERE.
MKDONS-XXXX-XXXX
Illustrative code format
PLAY THE GAME → ENTER YOUR CODE → DISCOVER YOUR REWARD
A FREE MATCH TICKET.
Make the box a route to a selected fixture. Give supporters a reason to bring the excitement back to the stands.
BEHIND THE SCENES
AT STADIUM MK.
Explore a stadium-experience reward or prize draw. Connect the game at home with the ground, the club's story and a day to remember.
YOUR NEXT CAMPAIGN.
Use codes for a club offer, fan reward or promotional entry, tailored to your campaign and audience.
Marketing with a purpose. Codes can connect each box to a chosen campaign and, with a redemption process, help track participation. An optional sign-up can invite fans to hear more from the club.
Example promotions for discussion. The club chooses the offer, availability, terms and redemption process. Marketing sign-up would be optional.
Two dice. No screen required.
PASS.
SHOOT.
CELEBRATE.
Choose five minutes of play, or race to three goals. Two custom dice turn football’s highs and lows into a fast, face-to-face game.
01
BUILD THE ATTACK.
Roll the white die. Three consecutive passes or Shoot earns a shot. Tackle hands over possession; Foul gives your opponent a shot.
02
TAKE YOUR SHOT.
Roll the black die. Goal scores. Save returns play to the defender. Rebound means roll again; Counter gives the opponent a shot.
03
GO AGAIN.
After a goal, possession switches to the opponent, who rolls the Field Dice to kick off. Keep playing to your agreed time or score. Same football drama. Dons colours.
Make your club edition happen
DONS PRIDE.
BOLD.
LET'S PLAY.
START WITH YOUR COLOURS.
BUILD FROM THERE.
Tell Pete your preferred quantity and how you want to get the MK Dons edition into supporters’ hands.
- Choose your order size and club colour direction.
- Agree the box artwork and approved badge.
- Confirm pricing and your club edition.
Custom dice colours are included free.